How Email Marketing Works in 2020 | Detailed Guide

Social Media Marketing is Dead. Search Engine Optimization is Dead. Email Marketing is Dead. You must have heard these terms a lot of time on the internet. Many forums, social sites, and groups are filled with statements like this. But, are they really dead? The answer is NO. Today, if a particular thing doesn’t work for anyone they declare it as a dead thing.

Does Email Marketing Work in 2020? The answer is YES. Even the Industry giants like Neil Patel recommend including Email Marketing as a part of the SEO strategy. However, How does Email Marketing work in 2020? Let’s answer that!

How Does Email Marketing Works?

Email Marketing is one of the most effective strategies to get more traffic on your site and generate more leads. It permits your business to keep the users or consumers informed about your product or updates. With email marketing, you can maintain a relationship with your customers and increase the sales of your product. Yes, with a simple email you can generate a lead but, it should be effective. That’s where email marketing comes into the picture.

With Email Marketing, you obtain opt-in lists of consumers who are interested in your product or service that you offer. With Email Marketing, you can generate revenue without spending little or even nothing. Many companies do email marketing themselves while some hire agencies to do it for them. Both the strategies are effective however, you should do email marketing yourself only when you have enough time to do it in an effective way.

How to acquire a list?

Email Marketing is an effective strategy but acquiring a list at the beginning could be a tough task. Especially if you are a newbie in this industry. The best way to acquire a list for free is by Blogging. By writing posts about your products and about things in your industry, you could acquire the email list online.

Always make sure that whatever you are offering helps people. All the businesses are solving the problem of people, that’s why they are attracted to them. All your posts should help customers. In that way, people interested in your content and want to become a subscriber can sign up for your Gmail email subscription.

Apart from blogging, you can use internet forums to create an email list. These forums have a lot of categories where you can write and help people with your post. If your posts are helpful and they get interested in your product, you might win a lot of subscribers in your email list.

Do note that you can use the free version of Mailchimp that helps you create and manage your email list. It also has a paid version with more features. There are many alternatives of Mailchimp available in the market. However, it is considered to be the best for beginners.

We hope this short guide was helpful to you. Email Marketing is still an effective strategy in 2020. If you are not doing it, you are missing out on a lot of customers.

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